Do you want to make a difference while working 100% from home? Build meaningful connections with experts? Support a mission-based startup company that aims to improve mental health for employees worldwide (and puts your mental health first, too)?

Are you a former marketer that is sick of the marketing grind and wants to shake things up, yet still use their incredible marketing and relationship-building skillsets?

Nivati's mission is to empower individuals to discover and live their best lives through accessible, personalized wellbeing tools and experiences. As Director of Creator Partnerships, you will have a crucial role in making this happen. You will be in charge of building connections with incredible wellness creators (therapists, nutritionists, yogis, and more) so we can partner with them to grow our database of wellness content.

A bit about us: we believe that excellent mental health requires more than just counseling. With a broad array of tools-including counseling, coaching, meditation, yoga, nutrition, massage, and more-Nivati allows companies to address the unique mental health journey of their employees with a content library, downloadable resources, and scheduling one-on-one with any of our practitioners. By actively addressing mental health with Nivati, companies can significantly impact employee engagement, retention, and overall employee health.

Our team is looking to expand our awesome video/audio offering and is seeking a leader to establish relationships with external creative teams with deep expertise in various wellness categories. This role will involve leading Nivati's product content strategy through all phases. This includes ideation, campaign design, creator sourcing/outreach, managing Nivati's existing relationships with creators, content experimentation, strategy optimization, and analytic analysis.

You will work closely with the marketing and customer success teams to align content strategies.

Qualifications

Previous experience in affiliate marketing, digital marketing, or content production.
A deep understanding of the creator economy, current trends, the different types of internet creators, and the needs each type of content would best satisfy.
A strong eye for content quality
Strong analytical skills, and confidence in analyzing data.
Works well independently and in a team setting
Natural tendency to build trusted relationships
Strong organizational, planning, problem-solving, and decision-making skills.
Demonstrated proficiency in managing data.
Passionate about mental wellbeing and helping others lead better lives

Responsibilities

Proactively monitor Nivati users' engagement with content to determine what types of content and creators should be prioritized.
Identifying, evaluating, and recruiting new creators to contribute to the growth of Nivati's digital library.
Re-engage inactive creators and deepen relationships with existing creators
Negotiate and manage contracts and commission structures for creators
Monitor creator activity, analyze performance, identify areas for improvement
Maintain communication with creators to recommend new strategies and performance feedback.
Develop and socialize creative new content endeavors
Work alongside leaders in product design and engineering to define and build the optimal content experience for both users and our partner creators.

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